Google SERP

How to Outrank Your Competitor in Google SERP

Part of having a successful business is ensuring it’s always your clients’ first pick and you can help this with adding some of the Google Ranking Factors to your website. This is particularly important when it comes to your online presence. Do you know that an astounding 97% of internet users do not click past the first page of results? Also, 55% of all clicks visit the top three organic search results they see. This means that if your website doesn’t appear on the first page of search engine results and further in the first top 3 results, you are losing clients and sales to your competitors.

Google Ranking Factors

Google Ranking Factors

Fortunately, outranking your competitors isn’t an impossible task. You can increase the likelihood of ranking above your competitors in the SERPs (Search Engine Results Page) by ensuring your website reaps the benefits of Google Ranking Factors. Google uses a ranking algorithm that filters search results based on certain factors. This algorithm has undergone many updates, for instance, the “Penguin 4.0” and “Possum”. These updates introduced a smarter, more refined, and more semantic search experience.

Although the exact number of Google Ranking Factors remains Google’s little big secret, SEO experts have arrived at a list of more than 200 ranking factors! How are you going to fit all of these in your SEO strategy?

Improving your Local Search Ranking

We work with many clients who want to rank highly especially in Local Searches. One thing that needs to be taken into account is that Search Engine Optimization is tailored differently depending on whether it is targeted at boosting Local Search ranking or international search ranking.

Since we specialize mostly in businesses seeking a stronger Local Search preference, I’ll give you a scoop into the Google Ranking Factors necessary to achieve your local SEO goals. As much as there are 200 plus ranking factors at your disposal, they hold different weight on various grounds.

Google revealed that 40% of mobile searches have local intent. This is a great opportunity for your local business, one that when well managed and used would lead to great sales for your business.

Before I give you some of the factors that we like to incorporate in the process of customizing client website pages for Search Engine Optimization, one factor that likely holds all other factors is providing Google with as much information about your business and its product or service as possible. So, with this in mind, here are some of the most important Google Ranking Factors that will raise you listing on Local Searches:

  • Mobile-first indexing
  • Page speed
  • Schema markup code
  • Content quality and relevance
  • Website content length
  • Location Keywords
  • Social signals
  • Image optimization
  • High-quality backlinks
  • Proper tags
  • Alt tags

Google’s Possum update diversified the Local Search results based on proximity, address, and price among other factors. These improvements are made in favor of your business, provided they are implemented properly on your business site. We specialize in helping you outrank your competitors in Google SERPs, so make sure you to have us perfect your website.

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