Search Engine Optimization
Be Found In Google, Bing, and Other Search engines
Increase Your Online Visibility With SEO
Do You Need Search Engine Optimization?
How do you know if you need SEO on your webpage or if it will benefit you? SEO can be a difficult business decision because it’s a game of the tortoise and the hare. SEO is a tortoise, it’s the slow game, takes time to build, optimize, index, and rank, but in the long run, it wins the race because it’s the SEO on your site that brings the organic traffic from Google and Bing organically.
SEO is a combination of techniques on your website the bring in traffic through blog posts, press releases, web articles, videos, and other online marketing aspects.
With our SEO services, we monitor specific keywords and we can watch your rankings grow over time, adjust pages that aren’t ranking as well, and continue to build your site into an authority. These rankings help us determine if a page is ranking #1 in the Google or Bing SERP’s or maybe it’s ranking #14 and we see we need to work on that specific page.
A Properly Structured Page Influences Google
We give you everything you need to know or will consult you about what you may already know and give you our advice on why your local business website needs to be optimized. We operate Rebel Ape Marketing from our hub from Ogden, Utah but SEO can be and should be applied to your business no matter what state you operate from. It is essential to drive your local ranking above your competitors so you have the first chance to be contacted by potential customers.
CASE STUDIES COMING SOON
Technical Factors Help You Rank
If you think about the majority of the population owning a smartphone, or sitting at a computer for their job, at some point during the day people are making some type of search on the internet. Search engines are great because they provide targeted traffic to your website. It makes growing a business easier because the people visiting your site are actually looking for what you can offer them but you must be found online before you can benefit from this. The only way for search engines to get traffic to your website is if the search engine can find your website and this is done with Search Engine Optimization.
Optimizing your website for search engines does come with costs. Some people think that they can just do SEO themselves, and they are correct. The basics of SEO can be accomplished on your own if you are willing to put in the time and study the ever-changing rules of Google and understanding what is known about their algorithm. In fact, this website gives you a ton of free step on how to do this on your own!
Hiring someone who has optimized many sites and knows what Google and other search engines are looking for can achieve your results much faster. It comes down to asking yourself just how much your time is worth. To cover the expense of hiring a knowledgeable SEO agent to build your ranks, how many hours would you need to work to cover that? Now that you have your numbers, is it justifiable to spend that time studying and testing different techniques until you find something that might rank a keyword on your website or just hire someone to do it for you?
Before we begin work on any website we begin with a website audit. This gives us key information on what your website currently ranks for, site health, and where it needs improvement.
We research the keywords we intend to target and find out variants, synonyms, and search volumes before we we implement it into an SEO campaign for maximum reach and focused traffic.
Backlinking still remains an important part of SEO. Getting quality backlinks takes time, patience, and a lot of outreach. We don’t use PBN’s which can damage your website authority quickly.
Optimize Your Website For Users, Not Bots
If you chose to go about it yourself, or hire us. We can personally visit you to go over your SEO in Ogden, Utah or if you are outside the area, we can schedule a call.
In the digital marketing field, there is not a quick fix to get your website traffic without putting in time. This can be frustrating to some business owners, which is why there are professionals you can hire to do it. If you are looking to get your targeted audience to your website, reach out to us and we would be happy to consult with you.
If there is something specific needed that isn’t listed, just contact us and we can talk about what is needed and to find out the best route to provide you solutions.
Search Engine Optimization Factors We Use To Help You Rank
There are a variety of page factors we use in our SEO process to help you rank. In fact, Google uses over 200 factors to determine where to place your website. The more of these factors you cover, the higher the chances the page will rank well. Here are a few crucial elements we start with.
Our first step in determining what is needed on your website. How optimized are your current pages and overall site structure.
We make sure the pages are actually targeting the keywords that people are searching for.
We determine what you are already doing and what is working and find out where we can help you make improvements.
Are all your page top level, do you have categories, what is your click depth? We discover ways we can help clean up your hierarchy and add proper redirects to claim lost traffic.
Do you have some useless or redundant code? Are your page tags being used properly? The tags in code play an important part from what tags are used up to where it is placed on the website.
In general, the larger the website the better. Do you have enough content to supply users what they are looking for? Content is King. Does your website have enough content to pull more traffic?
An incredibly simple tactic that many websites miss. By supplying a sitemap to Google, you help them find all the pages on your website. Couple this with great site hierarchy and this quick fix might give you a bit of a boost in Google SERPs.
<span style=”font-weight: 400;”>There is an unbelievably high level of misuse of the proper title tags. We’ve seen entire websites written in an H5 tag and have no H1 tag anywhere on the site. How are the tags used on your website? We help the search engines know what your website is about with proper tags.</span>
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