Most marketing breaks down in the same place — not in the ads, not in the website, but in the gap between a phone ring and a signed contract. Nobody tracks that gap. Nobody shows you what's happening in it. We build systems where every stage of that journey is visible and fixable — so you always know what's working, what isn't, and where your next job is coming from.
You've got campaigns running. Maybe a website someone built you. A Google Business Profile that's either optimized or isn't — you're not entirely sure. And at the end of every month you're looking at a bill and a gut feeling, with no real way to connect them.
Here's what nine years of building contractor marketing systems has taught us: the problem almost never lives in the ads. It lives in what happens after the phone rings — and nobody's been watching that part. A contact comes in. Does your team qualify it? Is it tracked? Does anyone know which ad sent it? When it doesn't close, does anyone know why?
Most agencies hand you leads and walk away. Nobody builds the system that shows you what happens to them. That's the gap. That's what we close.
We're not your typical marketing agency. We don't hide behind jargon, fake guarantees, or corporate BS. We're the rebels who actually tell you the truth about what works and what doesn't.
One of our HVAC clients had to ask us to pause his campaigns for a week — not because the leads were bad, but because he was booked so far out that customers were getting frustrated waiting. That's the problem we're trying to give you. We build toward that outcome deliberately, not accidentally.
Not a monthly report full of impressions and click-through rates. A real pipeline — every contact moving from raw inquiry through qualification, booking, and closed revenue. You'll see which campaigns are generating jobs. You'll see where contacts are dropping off. You'll know what to scale and what to cut. Most agencies don't want you looking that closely. We built our entire method around it.
We're not an agency you pay while you hope for the best. The contractors who win with us look at the numbers, answer the calls, and tell us what's closing. If you want set-it-and-forget-it, we're not it. If you want a team that actually owns the result alongside you, we are.
Four core services designed to get your phone ringing with qualified leads.
Your website has one job: turn visitors into phone calls. We build conversion-focused websites specifically for contractors—fast load times, clear calls-to-action, mobile-optimized, and messaging that actually converts. Pretty doesn't mean profitable. We build sites that generate revenue.
Get leads now, not in 6 months. We run targeted Google Ads, Meta Ads, and Local Service Ads that reach people actively searching for your services. Full conversion tracking, daily optimization, and transparent reporting. We're honest about the timeline: Month 1 is setup. Month 2 starts generating leads. Months 3+ compound as the algorithm learns.
SEO takes 6-8 months to really kick in, but it compounds over time. We optimize your site, create content that ranks, and build your authority so you show up when it matters. Local SEO + Google Business Profile optimization means you dominate your market. We don't promise #1 rankings in 30 days. We tell you the truth: SEO is a marathon, not a sprint.
Your Google Business Profile is often your second-biggest lead source after your website. We optimize every element—description, categories, photos, posts, reviews—to maximize visibility in the map pack. This seems basic, but it works and generates leads. We do it because it delivers results, not because it's revolutionary.
The Silverback Authority Method isn't about individual tactics—it's about building a complete lead generation system. Here's how we do it:
We build the infrastructure first—conversion optimization, tracking setup, and technical foundation. Not the sexy part, but what makes everything work.
Google Ads go live, leads start flowing. The algorithm is learning, so we're gathering data and optimizing. We track everything: cost per lead, conversion rates, ad performance.
The algorithm learns, SEO kicks in, organic traffic grows, lead costs drop. The complete system shows its value—website + ads + SEO + tracking working together for predictable revenue.
Marketing is testing. The company that tests the most wins. We continuously test ad copy, landing pages, and targeting to optimize performance. Active, daily optimization—not set-it-and-forget-it.
These great companies and many others trust us to help them attract more leads and build a stronger online presence.
See how we've helped service businesses turn leads into revenue.
Bountiful, Utah
Leads/Month
14+
↑ from 3 in 30 days
Monthly Revenue
$20K+
ROI
5.5x
Utah roofing contractor went from 3 inconsistent leads per month to 14+ in 30 days — zero referrals involved. $20K+ in new monthly revenue. 5.5x return on ad spend.
Multi-Service Repair
Qualified Calls/Month
47
↑ from 8
Attributed Revenue
$179K+
Solution
Landing Page + Google Ads
Multi-service repair business went from 8 qualified calls per month to 47 after we rebuilt their entire lead pipeline — landing pages, Google Ads, and full conversion tracking working as one system. $179K+ in attributed revenue.
Ogden, Utah
Qualified Calls/Month
130+
Total Leads Generated
1,000+
Attributed Revenue
$700K+
Previous agencies generated zero qualified leads. We rebuilt from scratch: complete system, full tracking, targeted campaigns. Result: 130+ qualified calls per month, 1,000+ total leads, $700K+ in attributed revenue.
See what clients say about working with Rebel Ape.
Their commitment to my success made me a forever client. They were quick to respond, professional, and provided excellent guidance throughout. Their insights helped me enhance my online presence.
Jessica B.
Adam is truly so attentive to the needs of our small business. His professionalism is top notch and he was there when we needed him in an emergency. I cannot say enough about Rebel Ape! *paraphrased
Lori M.
Reliable and dedicated to their craft. Precise suggestions that drove huge impact on our business with creative and thoughtful design. They truly understand how to speak to our audience.
Jacob M.
I have worked with Adam's team for years and always find them to be great at what they do. They're responsive, reliable, and truly invested in your success. Great team! *paraphrased
Jeff R.
Rebel Ape is incredible to work with. Very collaborative, genuinely invested in outcomes, and a pleasure to partner with on projects. *paraphrased
Bryan H.
Adam is amazing at what he does and his customer service is stellar. So happy with his service and he's a great person to work with. I strongly recommend using Adam! *paraphrased
Jack B.
Stay ahead of the competition with proven strategies and insights from our team. We share what's working right now for roofing contractors.
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Most contractors build their marketing backwards. Here's why starting with ads before your brand is perfect gets you to revenue faster—and builds better authority.
Read ArticleThe questions contractors actually ask (and the honest answers you deserve)
It depends on what you need and how competitive your market is. Our Chimpanzee package starts at $2,000/month and includes website optimization, ad management, SEO, tracking, and daily optimization. The full Silverback system goes up from there based on your market and goals.
Yeah, we're more expensive than some agencies. That's because we actually get results and our clients stay for years, not months. If you're looking for the cheapest option, we're probably not the right fit.
Month 1 is foundation—we're building the infrastructure that makes everything work. Month 2 we launch ads and leads start coming in (though it can be rough while the algorithm learns). Months 3-6 everything compounds as the algorithm optimizes and SEO kicks in.
Most contractors see meaningful results within 60-90 days. Anyone promising instant miracles is lying to you.
Nope. We work month-to-month. If we're not delivering results, fire us. That's how it should be.
We don't need contracts to keep clients because what we do actually works. Our clients stay with us for years because they're getting leads and closing jobs, not because they're legally obligated to stick around.
Everything works together: conversion-optimized website design, Google Ads and Meta Ads management, Local Service Ads setup, local SEO, Google Business Profile optimization, conversion tracking, monthly reporting, and daily campaign optimization.
This isn't a la carte services. It's a complete system where every piece supports the others. Website gets traffic from ads and SEO. Ads convert better because the website is optimized. SEO compounds over time. Everything is tracked so we know what's working.
Yes. We work with contractors across the country. Local marketing isn't about being physically nearby—it's about understanding local search behavior, local competition, and how to dominate your specific service area.
We've helped plumbers in Seattle, HVAC companies in Dallas, roofers in Atlanta, and electricians in Phoenix. The fundamentals of contractor marketing are the same. The execution is customized to your market.
We build complete systems, not individual services. Most agencies sell you a website OR SEO OR Google Ads and wonder why you're not getting results. We integrate everything so it works together.
We tell you the truth about timelines and what works. No fake guarantees. No "rank #1 in 30 days" BS. Just honest marketing that generates predictable leads.
We're partners, not vendors. If something's not working, we figure out why and fix it—together. We own our results.
Honestly, probably not. We're not set up for one-off projects because they don't deliver the results you need.
A website alone doesn't generate leads without traffic. Google Ads alone don't convert without an optimized website. SEO alone takes too long without ads to fill the gap. Everything works together—that's the point.
If you just need a quick website built, there are cheaper options out there. We're here for contractors who want a complete lead generation system that actually works.
Primarily home service contractors: plumbers, HVAC companies, electricians, roofers, painters, remodelers, concrete contractors, and similar trades.
We focus on service-based businesses where lead quality matters more than lead volume. Jobs where the average ticket is high enough to justify proper marketing investment. Industries where Google search and local visibility drive real revenue.
The ULTIMATE BLUEPRINT responsible for turning roofer marketing into lead generation machines. Get it Free.
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